Monday, December 27, 2010

Herds of Hope

Herds of Hope is a new national fundraising initiative, created by members of the Australian red meat industry in support of Ronald McDonald House Charities® (RMHC®) Australia.
RMHC has had a strong connection to the rural community since its establishment by McDonald’s in 1985, through its programs that largely benefit rural-based families whose sick children require treatment in metropolitan hospitals.

Through its long standing partnership with McDonald’s, the red meat industry has been given an insight into the invaluable work of RMHC across Australia. This year, members of the red meat community together with McDonald’s licensee and RMHC advocate, Tony Aichinger, saw an opportunity to create an initiative that would celebrate that partnership and most importantly, make a difference in the lives of many rural, regional and farming families.

Herds of Hope aims to bring together Australia’s beef and lamb industries to support RMHC with the donation of cattle and lambs either straight from the farm, via agents or at sale yards and auctions across Australia, which are attended by red meat industry members from around the country.

The founding members of Herds of Hope include the Australian Beef Industry Foundation, Cargill Beef Australia, Elders Rural Services, MAC, Allflex Australia, Rural Press and McDonald’s.
About RMHC

RMHC creates, finds and supports programs across Australia that help seriously ill children and their families. There are six major programs operated by the Charity:

• Ronald McDonald House Program: provides a home away from home for families of sick children being treated in hospitals. There are 13 houses across Australia, which accommodate over 5,000 families every year.

• Ronald McDonald Family Room Program: provides homely retreats within hospitals giving families a break from the stress of many hours spent by their child’s bedside.

• Ronald McDonald Learning Program: prevents children from falling behind in their education following absence from school due to illness.

• Ronald McDonald Family Retreats: provide families with seriously ill children a week’s free accommodation, enabling them to enjoy a holiday when they most need it and can least afford it.

• RMHC Cord Blood Banks: collect cord blood mainly as an alternative treatment for children suffering from diseases such as leukaemia and other cancers. RMHC is the major private funder of Cord Blood Banks in Australia.

RMHC Charlie Bell scholarship program: awards one off grants of up to $5,000 towards vocational and tertiary studies for children who have experienced serious illness.

About Herds of Hope

Herds of Hope will invite cattle and lamb producers to donate the proceeds of the sale of selected cattle and/or lambs from their herds to RMHC when they are sold, either direct from the farm to feedlots or processors, or via agents at sales across Australia.

RMHC will produce custom branded ear tags to identify donated animals ahead of sale. Elders is voluntarily facilitating the contribution to RMHC through an account set up in the Charity’s name, allowing producers to easily contribute as part of their regular sales process. Cargill Beef Australia will also process donations direct to RMHC from cattle sold to Cargill.

Herds of Hope will officially launch in December at selected sales in Victoria and will be rolled out across Australia between December and April 2011.

Herds of Hope is a new national fundraising initiative, created by members of the Australian red meat industry in support of Ronald McDonald House Charities® (RMHC®) Australia.

If you would like to donate please download the attached form or call Kelly Mancey on 02 9875 6705.

George Last – Elders
0427 349 273

Grant Garey – Cargill
0428 243 207

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