Wednesday, May 18, 2011

Campaign For Wool

The Campaign for Wool was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges.  The Campaign is multi-national, multi-sector and inclusive, and tries to embrace all sections of wool users from the very largest companies to specialist artisans.

The Campaign for Wool began in October 2010 in the United Kingdom, with the launch of ‘Wool Week’. Over 70 fashion brands, half a dozen national department stores and almost 1,000 carpet independents participated in the week long promotion of wool.

2011 will see the Campaign for Wool take on a global appeal and continue to build more momentum and support.


The Pledge

You can make a difference to the environment and for wool growers around the world by supporting the Campaign for Wool.

Wondering what you can do to help support the Campaign for Wool? Why not take the Pledge!

What is the Pledge?

All you have to do is pledge that you will choose wool above man-made alternatives by committing to perform a few simple tasks.


The tasks are incredibly simple. An example is merely ‘liking’ the Campaign for Wool on Facebook and encouraging your friends, family and associates to do so too. Another example is to post a link to the Campaign for Wool site on your website or blog. Visit the Pledge page and find out exactly what you have to do to make your pledge.

Campaign for Wool Pledge

Check out the Australian Campaign for Wool here

Tina Kalivas at Campaign for Wool

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