Monday, July 18, 2011

Social media doing wonders for wool

Wool goes global with social media.

"SYDNEY blogger Adrian Erdedi is part of a growing online community of people sharing their feelings about woollen garments with other wool lovers as part of Australian Wool Innovation’s first major social media campaign – We Love Wool.


The We Love Wool campaign, with its Facebook and Twitter pages, up to Tuesday this week had more than 14,000 followers since it began on June 1.


Decked out in his grey wool sweater, Adrian is among more than 70 woollen garment wearers who have clicked on www.fashionbyfeelings.com to upload his “look” as part of a competition to win Sydney airfares, accommodation, a $3000 gift card and other prizes."

Read more from the The Land article here

And if you have not already checked out the Fashion by Feelings page do so here

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