The co founder and managing director of the Australian Year of the Farmer 2012 has big plans for this year, including the possibility of establishing an annual farmer's day or maybe even a farm week.
Geoff Bell is a city boy who married into a farming family.
He came up with the idea for Year of the Farmer in 2006, and six years later the dream has become a reality.
He says this is the year to get people thinking and talking about agriculture.
"By having this celebration of agriculture during this Australian Year of the Farmer and a celebration of rural and regional communities as well it goes with that we would hope that we can actually change that perception a little bit and maybe people at the end of the year maybe won't take agriculture and agribusiness fo much for granted." via